You can use your full brand name as the logo design, as in this Ikea example. Remember that letter-based logo designs aren’t limited to just one letter. As our product offering expanded and our brand evolved, so did our logo, with streamlined letter-based logo updates in 2018 and most recently in 2021. In 2012, our logo had a camera image with a “P” in the center, emphasizing the photo editing software from Picsart. Take a look at the evolution of the Picsart logo for example. Remember the Facebook “F” or the Picsart “P”? These are prime examples of this type of logo design. The focal point of this category are the words or initials that make up a brand’s name. Some of the key categories are: Letter-based logos: While categorizing logos may sound like a complicating point, having options can actually help you to rule out what you don’t want. Sticking to these rules will ensure that your logo stands out from the crowd and looks good in a wide variety of formats - large and small, print and digital. A good logo should check the following four boxes: It should be unique, scalable, simple, and work well in monochrome if you need to print it in black and white. It’s a warm and inviting hue of pink and features a shape that looks like the roof of a house and a heart at the same time.įinally, when in doubt, refer to the four commandments of logo design. Is it the solid feel of the lettering? The simplicity of the color scheme? Or perhaps, it’s a shape. Ask yourself what kinds of values are important to you in the companies you support and how this is reflected in their logos. Make it yours by including your company name and colors.Īlso, think about how to gain the consumer’s trust. Yes, you should use something recognizable in your design like a coffee cup, but don’t use just any coffee cup.

Next, think about how your logo can stand out.

If you’re designing a logo for an environmentally friendly company, take cues from the industry and go with a green logo. So if you run a coffee shop, include a graphic of a steaming latte. In an instant, a viewer should be able to understand what you do and who you are. Think of a logo as a visual elevator pitch. This means that a good logo should communicate what your brand does, even if subtly. Logos are a language, and consumers know how to speak it.

Photo by Alexander Shatov on Unsplash Head to the Drawing Board That’s why it’s important to start with a solid logo that will represent your company well, even far into the future. Look no further than the Facebook “F” for an example of how a symbol - in this case, a simple letter - has come to signify “social media.” What’s more, as your brand’s recognition increases, your logo could become synonymous with a certain product or service itself. More than simply giving a viewer an idea of what you have to offer, the right logo gives off a feeling. A good logo helps set your brand apart from another.

Picsart logo tutorial